Also known as a landing page. A landing page is a standalone web page, created specifically for the purposes of a marketing or advertising a business, product or service. Landing pages are designed with a single objective in mind, known as a Call to Action or CTA.
Landing pages are used at various stages throughout the inbound marketing cycle. From introducing a user in your target market to your brand to converting a lead into a paying customer, landing pages can help accomplish your goal at each stage of the purchase process.